From the editor

I LOVE… Marc Jacobs diet coke for Coca Cola!

18 februari 2013

Two of my favourites: Marc Jacobs diet coke for Coca Cola

Thanks to Marc Jacobs Facebook you can have a glimpse at the new Marc Jacobs diet coke cans designed by the master himself. Here’s your first look at Marc’s cans for Diet Coke! Inspired by three decades of fashion, the chic designs capture the rise of female empowerment through the ‘80s, ‘90s & ‘00s. The Eighties, Nineties and Noughties. ‘I Heart ’80s’ embodies the rise of the empowered woman in all her glory. ‘I Heart ’90s’ stands for extravagant attitude of the era where fashion, music and art collided in a glamorous exploration of strong femininity and daring attitude, and ‘I Heart ’00s’ is a playful and lighthearted illustration of the sporty-cool decade, embodying humour, sexiness and energy. These Marc Jacobs diet coke cans will make my Coca Cola light break at 4 PM even more enjoyable :-).

What do you think about the designs? Click read more to check them out!

Marc jacobs diet coke sneak peek via MJ’s facebook

Marc Jacobs diet Coke

Marc Jacobs is the creative director for the diet Coke and made the hilarious video in this blogpost to kick off the new job. For the 30th birthday of the popular drink he created this cute new can designs. I look forward to the next designs by Marc!

PS: if you like Marc by Marc Jacobs too check out the cool brand store at the Utrechtsestraat in Amsterdam! Also a great store: Bookmarc in Paris.

Anne de Buck

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