Collaborate with Your Little Black Book

Anne de Buck

Hong Kong, 2017

Thank you for your interest in collaborating with Your Little Black Book and Anne de Buck. What began as a hobby in 2012 has grown into the Netherlands' leading travel and lifestyle platform, featuring daily tips for new hotspots and fun things to do in Amsterdam, as well as travel guides for cities, islands, and other destinations worldwide. Over 297.000 unique visitors visit Your Little Black Book monthly, viewing 1.134.871 pages with an average reading time of 1.57 minutes (measured via Google Analytics in June 2019). 

Follow @yourlbb on Instagram

Amsterdam, get your skates ready — ice skating season has officially begun! ⛸️ The first rinks, like @schatbaanmuseumplein, are opening this weekend and we are so ready for it. I already planned a mom & son date — that's how excited we are to hit the ice. 💙 This year, there are some new rinks to discover across the city too. And who knows... maybe we'll even get lucky with natural ice again. Until then, these are the 7 best ice skating rinks in Amsterdam you don't want to miss. Whether you're planning a festive date, a day with friends, or skating with the kids — this guide has you covered. 📍All details are in the Amsterdam Ice Skating Listicle on Your Little Black Book (link in bio). Send this to your skating buddy and start planning your first winter weekend on ice! ❄️ ✖️✖️✖️ 🖊️ @anne_de_buck #yourlittleblackbook #yourlbb #amsterdamwinter #iceskatinginamsterdam #amsterdamchristmas #thingstodoinamsterdam #amsterdamguide #winterinthenetherlands #amsterdamlife #cityguide #amsterdamcheck #wintervibes #travelamsterdam #weekendinams #holidayseason #schaatsen
𝟱 𝘅𝗺𝗶𝗹𝘂𝘀 𝗿𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁𝘀 𝗶𝗻 𝗺𝗲𝗮𝗿𝗲 𝗼𝗳 𝗿𝗲𝗮𝗿 𝘄𝗶𝗹𝘂𝘁 𝗵𝗲𝗯𝗯𝗲𝗻. From new hotspots to lowspots and from hand-pulled noodles to an intimate Mediterranean bistro, I've listed 5 new favorite restaurants for you that you definitely want to try. Save this guide for your next dinner date 🍽️ 📍 Orchid House (Oost) Vibe: all day dining at Oosterpark, family friendly and good vibes. Must orders: ceviche, angel hair pasta with sea urchin and picanha. @orchidhouse.ams 📍 Omri (De Pijp) Vibe: small and cozy corner building with a warm interior and dimmed lights. Perfect for a date night. Must orders: the dolmas and lamb shawarma tostada with watermelon. @omri_amsterdam 📍 Chingu (De Pijp) Vibe: mainly focused on take-away, but trust me: you'll want to go out of your way for these Taiwanese rice balls. Must orders: Jumeok Bap with king crab or mayak egg, so delicious. English: @chinguamsterdam 📍 Leonardo's Ravioli Bar (De Pijp) Vibe: Italian bistro full of cozy corners in the always lively Pijp. Now also open for lunch on the weekend. Must orders: as many as possible. And share everything. I can be brief about it. @leonardosraviolibar 📍 Yellow River Handpulled Noodles (Centrum) Vibe: like you've ended up in a Chinese canteen. You order via the kiosk and wait until your number is called. Must orders: choose your favorite thickness noodles + the minced meat noodles. The dumplings are really worth trying too. @yellowrivernoodles Let me know where you're going first. Or where you've had the most delicious meal recently, I'm curious! ✖️✖️✖️ 🖊️ @anne_de_buck #amsterdamfood #amsterdam #amsterdamrestaurant #amsterdamlife #amsterdamtravel #amsterdamrestaurants #hotspots
The most beautiful Christmas shows at garden centers throughout the Netherlands are now open! 🎄 Only 7 more weekends until Christmas... and this cozy and free Christmas outing is perfect to get into the Christmas spirit. Trust me, I've already been ;-). Do you have a favorite that's not in this video? Let me know in the comments! You can also find the complete list of 30 tips via the link in my bio ✨. ✖️✖️✖️ 🖊️ @anne_de_buck #christmasshows #christmasshow2025 #christmasdecoration #christmasinspiration #gardencenter #weekendtip #thingstodo #discoveringthenetherlands #winterouting #cozyoutings #christmasholiday #christmasfeeling #christmasmarkets #decembertips
Fancy a break from the city? 🍂 These are my favourite walking & drinks spots in the Netherlands. To be honest... I don't see myself living outside the city anytime soon, but on weekends I love getting out into nature. That's why I've created a YLBB shortlist of the most beautiful walking areas, complete with a great drinks spot nearby. My perfect Sunday? First a walk, then relaxing somewhere with a treat or a hot chocolate (or, of course, a glass of wine and bitterballen!). 📍From Lage Vuursche to the Waterleidingduinen and the Amsterdamse Bos, I share my favourites in this video. But... there are of course many more lovely places in the Netherlands where you can enjoy a drink after a walk. Which tip do you think is a must-see? 👇 Save this post to get out into nature this season or forward it to your walking date. 🍁 ✖️✖️✖️ 🖊️ @anne_de_buck #yourlittleblackbook #hikinginthenetherlands #drinksspot #discoveringthenetherlands #natureinthenetherlands #autumnroutes #hikingtips #dutchautumn #walks #naturewalk #weekendtips #netherlandsholiday #drinks #outdoorlife #amsterdamweekend #thingstodonetherlands #yourlbb
Forget the classic omakase experience in Amsterdam, this is something else. Hidden inside burger spot @paindemie_amsterdam and inspired by the Tokyo subway, you'll find @moyo_amsterdam. A new hotspot redefining the omakase concept. Chef @guillaumedebeer is behind this next-level concept, and it shows in every creative detail. But here O-toro and Wagyu take the stage 🥩. It's intimate, creative, and seriously one of the most exciting new openings in Amsterdam right now. Save this for your next special dinner night 🔥 ✖️✖️✖️ 🖊️ @anne_de_buck #amsterdam #amsterdamcity #amsterdamfoodguide #amsterdamfood #amsterdamtravel
The most beautiful l𝗶𝗰𝗵𝘁𝗳𝗲𝘀𝘁𝗶𝘃𝗮𝗹𝘀 for your 𝗡𝗲𝗱𝗲𝗿𝗹𝗮𝗻𝗱 this season The days are getting shorter, the evenings longer… And honestly? I secretly think that’s one of the nicest things about this season. Because the transition from autumn to winter means: light festivals! ✨ All over the Netherlands, cities, parks and castles light up with light art, projections and installations that you’ll love to see them all. What once started with the Amsterdam Light Festival has grown into one of the most beautiful winter traditions in the country, if you ask me! Most light festivals also offer cozy hot chocolate and food stalls for something tasty to go. Perfect for a winter evening with your loved one, family, or friends. Can you picture yourself strolling past artworks that transform streets, parks, and canals into a fairytale, with a hot chocolate or mulled wine in hand? 📍From North Holland to Gelderland, I'm sharing all the tips in a comprehensive article on Your Little Black Book, featuring the best light festivals in almost every province in the Netherlands. Trust me: this is such a special outing to brighten up the dark days. P.S. I'll also have exciting news about the @lefoodwalk at the @amsterdamlightfestival on Your Little Black Book soon! Have fun planning! ✖️✖️✖️ 🖊️ @anne_de_buck #lightfestival #netherlandstips #winterouting #yourlittleblackbook #thingstodo #lightart #amsterdamlightfestival #wintervibes #dayout #romanticouting #autumndinings #gluhweinmoment #fallinthenetherlands
Looking for the hottest new spot for a date night in Amsterdam City Center? Meet @littlebonfire.ams 🔥 With its cozy vibe it's the kind of place that feels like an extension of your living room: but with much better food and wine. On the ever changing menu you'll find classics to share: from pan con tomate with anchovies, stracciatella with zucchini and peas, to crispy eggplant, vitello and sea bass with clams. Don't skip dessert: the Basque cheesecake is already my favorite. This spot is perfect for a date night at the bar or dinner with the girls. I think Little Bonfire Amsterdam is a keeper in the city center! 📍Little Bonfire Amsterdam City Center Who are you taking here first? 🖤 ​​✖️✖️✖️ 🖊️ @anne_de_buck #LittleBonfireAmsterdam #AmsterdamRestaurants #DateNightAmsterdam #AmsterdamCityCentre #AmsterdamHotspots #Amsterdamfoodie #Amsterdamtravel #YourLittleBlackBook

Contact us for a customized branded content proposal

To keep the content unique and exciting for readers, (almost) all collaborations with Your Little Black Book are customized. That's why I prefer to meet with you personally or we can schedule a call to develop a plan. After all, no one can tell the story of Your Little Black Book better than the founder himself. Thanks to my experience as a marketing manager and commercial editor, I can quickly figure out how to translate your communication and marketing objectives into engaging, high-impact content. For advertising opportunities, please contact info@yourlittleblackbook.me.

Display advertising and programmatic buying for banners

Your Little Black Book runs the most popular IAB banner formats. All banners are available for purchase both premium and programmatic.

Reach & Profile Your Little Black Book January to June 2019

On the website, 70% of visitors are women. Of these, 45,3% are between 25 and 34 years old, and 18,9% are between 35 and 44 years old. Of all visitors to Your Little Black Book, over 78% live in the Netherlands, and 48% are in Amsterdam when they visit the website.

reach Your Little Black Book

Unique visitors January – June 2019

(Figures: June 2019)

@Yourlbb on social media

Op Instagram 54.700 followers follow Anne's adventures at home and abroad daily, and her stories are viewed approximately 6.500-10.000 times (with 100 to 600 swipes on a promotion or article). Instagram and Instagram Stories are the channel for Your Little Black Book to connect with its followers daily. Each wall post reaches between 30.000 and 320.000 or more profiles (depending on the algorithm and promotional budget).

Because Your Little Black Book can also use other successful channels as fixed touch points, a large reach is achieved in a short time. This ensures Facebook (61.337 followers), the newsletter (14.940 recipients) and the more than 5.000 readers of the Amsterdam Weekend Guide – with a weekly personal column and tips from Anne – ensure that advertorials actually achieve the agreed views.

On average, sponsored stories are read 2.500-3.500 times. This is the minimum number of views we aim for. We typically conclude campaigns with significant overperformance. For travel articles, the reach will only grow over time, as it's content that's also searched for on Google, and Your Little Black Book excels at SEO, resulting in articles ranking well in search results.

In addition to sponsored stories, Your Little Black Book also makes videos that are particularly popular on IGTV and Facebook (around 10.000 views). Videos are also posted on Youtube posted, but @Yourlbb has a wider reach on other social media channels. (Figures: June 2019; contact us for the most recent figures).

Opportunities for commercial collaborations

Over the past few years, Anne has collaborated with a wide range of A-brands. Use the links below to view sponsored stories and social media campaigns in the food, lifestyle, fashion, tech, and travel sectors.

CUSTOMIZED PRESS TRIPS & TRAVEL GUIDES
Anne travels the world for Your Little Black Book. Unique city and travel guides are created in collaboration with partners in the travel industry. Destinations range from New York to Hong Kong and from South Africa to Thailand. If you'd like to collaborate on a press trip and create a customized travel guide, please contact her. info@yourlittleblackbook.me.

Some examples of travel guides based on an (individual) press trip:
Andalusia
South Tyrol (winter sports)
Athens 
✦ Madeira

SPONSORED STORIES & VIDEO
An article that looks like an editorial, but is created in collaboration with an advertiser. Depending on the budget, this can be based on a press release or a briefing in which Anne shares her own experience with the brand, around a theme, or about a destination. Sponsored stories or videos are also shared on Facebook, in the newsletter, or as a tip in the Amsterdam Weekend Guide within a premium package. Of course, it's also possible to purchase these touchpoints separately for a smaller budget (without a sponsored story on the blog itself).

Some examples of sponsored stories:
5 of the best French cities for your bucket list
Lille road trip in collaboration with Peugeot 
Staycation tips in collaboration with Intratuin 
Snacks for the plane in collaboration with Spar

Other examples:
✦ Facebook posts
✦ Amsterdam Weekend Guide
✦ Newsletter

CAMPAIGN ON INSTAGRAM & INSTAGRAM STORIES

Instagram or Instagram Stories can achieve a wide reach in a short time. Because these channels are incredibly visual, Anne uses only campaign images created by herself for the Instagram Wall. Press images can be used for promotion on Instagram Stories. For all social media campaigns, a clear call to action or, for example, a contest works well to increase engagement.

Some examples of collaborations on Instagram:
Garden Gourmet 
Stan & Co 
Peugeot
Austrian National Tourist Office

LOCAL CAMPAIGNS FOR AMSTERDAM

Your Little Black Book has a very wide reach in Amsterdam and the Randstad. Of all visitors to Your Little Black Book, 48% are in Amsterdam when they visit the website. Of Instagram followers, 42% live in Amsterdam. A local campaign can reach over 50.000 views within a weekend by leveraging touchpoints like the Amsterdam Weekend Guide, the newsletter, Instagram, and Facebook. Your Little Black Book excels at generating awareness for pop-up stores, events, exhibitions, and shops. Restaurant reviews are not for sale. However, we can explore the possibilities for social media campaigns, for example.

Some examples of local campaigns:
Nemo Science Museum
Miele Laundry Club
SurpriSeat
Taste of Amsterdam 

Want to know more? Request a free media kit.

Curious about the financial implications of advertising opportunities on Your Little Black Book? Send an email to info@yourlittleblackbook.me to receive the media kit with more details about the background of Your Little Black Book and target group profiles on the various channels.

PS: Are you already following me on Instagram? I'd love that!

 

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A post shared by { YourLittleBlackBook } (@yourlbb) on 6 Jun 2019 at 10:27 (PDT)

And did you know that I also have another website and Instagram account about traveling with a baby and kids? Take a look at Travelkids.co >>
With love,
Anne

 

 

@yourlbb

Follow Anne on Instagram (Stories) for the latest articles and daily updates.

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