Sunika Amsterdam: great sneaker store in West

special sneakers at Sunika in Amsterdam West

You know that feeling when you walk into a shoe store and want absolutely everything? Silly question: of course you do. We secretly can never get enough of shoes—especially when it comes to sneakers. That's why we're so happy with the recently renovated sneaker store Sunika. This sneaker store has been located on Bilderdijkstraat in West (right next to Happyhappyjoyjoy!), but has recently had a major makeover.

Instead of the dark hues that once dominated, the store now seems to have been completely covered in white paint. And it looks pretty cool. We're especially fond of the concrete checkout counter. We'd love to pay for our brand-new sneakers there. ;-)

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Sunika is inspired by Japanese sneaker culture. Did you know that sneakers are a huge part of Japanese culture, much bigger than in the Netherlands? Sunika means "sneaker" in Japanese. It's pronounced "Soo-nee-kaa." Try saying it out loud: the word sounds the same as the English word "sneaker." Funny, right?

The Japanese elements are subtly reflected in Sunika. We really like the way the shoes are arranged. They're on Japanese chopsticks. Okay, now we're craving sushi... But anyway, the beauty of Sunika is that they sell a unique mix of sneakers that you won't see the rest of Amsterdam hopping around in. From unique variations on the Stan Smith From Adidas to colorful Pumas. There's plenty to satisfy both men and women. Sunika also has a modest clothing collection, including comfortable sweaters from Daily Paper. Happy shopping!

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