I know Amsterdam like the back of my hand, but this city still surprises me. It makes me happy when I discover a new store in the Nine Streets, or a cute little restaurant in De Pijp. But what I like the most is to discover new brands!
BELIEVE THE HYPE
I recently came across this Dutch fashion brand, Believe The Hype. This brand is born and based in Amsterdam and has a store in the lovely neighborhood Oud-West. The concept of Believe The Hype is based on Do It Yourself (DIY) fashion. You can customize the sweaters and shirts of Believe The Hype with your own name or quote. The designs are simple and sleek, which makes the clothes very cool and with an urban vibe.
The brand launched her own collection a while ago, which contains sweaters and shirts with catchy quotes as ‘Forever Hungry’ and ‘No Saints Without Sinners’. You can wear these sweaters and shirts with cool jeans, or just a cute skirt for a more girly look. The items are handmade, so they can vary in color and prints, which makes every item unique. Believe The Hype does not only make clothes for women, but also has collections for men and kids.
Believe The Brand has recently launched her first Christmas collection. The collection consist of just three sweaters and I want them all!