Rosèl Amsterdam
© Rosèl Amsterdam, @roselamsterdam

Rosèl Amsterdam: excellent sandwiches and coffee on Spuistraat

Emma

 

June 10, 2025
Last updated: June 10, 2025

You could almost walk right past it, Rosèl Amsterdam is so small compared to the imposing Soho House that borders it. For young hospitality entrepreneurs Bram van der Mey and Walt Eggink, it's a dream come true: they've always wanted to run their own sandwich shop.

Atmosphere and interior at Rosèl Amsterdam

The long, narrow space feels as nostalgic as it is quintessentially Amsterdam. The interior is simple: a wooden bar where you can eat your sandwich and linger for a while, a tiled floor that seems to come straight from another decade (but is anything but dated!), dark red accents, and light colors throughout. Minimal fuss, and the focus is primarily on good sandwiches and coffee.

It pales in comparison to the careers the former hotel school friends had before. Walt worked in New York for a caterer who catered the Met Gala and Jay-Z and Beyoncé's Oscar after-party, among others. Not the least, but a bit too extravagant for him. Sandwiches seemed much more appealing to him. The same was true for Bram, who previously worked with great love, passion, and enjoyment in Caron's kitchen. Fun, but his own business beckoned.

They drew inspiration from London and Paris. The former for the service, the latter for the interior. One thing stands out about the service: when you order, they ask for your name, even when it's not busy. This immediately creates a different kind of interaction than simply taking an order.

Rosèl Amsterdam

© Rosèl Amsterdam, @roselamsterdam

Menu and dishes at Rosèl

It's raining sandwich shops these days: Broodje Gerard and Zero Zero, for example, are a resounding success. And at Chun, the lines aren't just for the matcha anymore, but for the acclaimed sandwiches. Yet, the Spuistraat was lagging behind, the two owners felt.

Five sandwiches are on the menu daily, all made with local ingredients. Cheese is purchased from the Cheese Room, and meat from places like Buitengewone Varkens, where the animals have lived a good life. Their signature sandwich is the Rosèl. It's topped with ham, vinaigrette, mustard mayonnaise, and arugula. And if you still have room for a snack, you can, of course, finish with their Basque almond cake.

Rosèl Amsterdam

© Rosèl Amsterdam, @roselamsterdam

Rosèl Amsterdam

© Rosèl Amsterdam, @roselamsterdam

Rosèl is perfect for a coffee and takeaway lunch

There's not much room to linger at Rosèl, but you can always enjoy your coffee and sandwich. The staff and owners will happily chat with you, so you'll definitely feel welcome.

Tip: you can also find these (new) restaurants in the city center

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