Rolling Sushi Amsterdam
© Rolling Sushi, @rollingsushi_nl

Rolling Sushi Amsterdam: the story behind the hugely popular sushi sandwich

Emma

 

November 22 2024

You can't have missed the fact that Rolling Sushi Amsterdam is the latest sensation in the hospitality world. Not because of its fine dining credentials, but because of the TikTok queues where people sometimes wait for an hour. All to get that coveted sushi sandwich. But is it worth it? We investigated: everything you need to know about Rolling Sushi.

Ambience and interior at Rolling Sushi Amsterdam

From young to old and from all corners of the globe, the line at Rolling Sushi is long. After asking around, it turns out everyone is eager for the sushi sandwich that has quickly become so popular. Monica Geuze—now a famous snack tester on TikTok—is a fan, and so is the rest of the country.

About three years ago, at the age of nineteen, Lode van Hattum opened his first sushi restaurant on Beethovenstraat. He knew even then: I want to start a sushi empire. Recently, he came up with the idea for the sandwich, which was an instant success. Then came Monica Geuze's post, with the famous words: "Stop messing with me. It's not normal. Just like the line out the door now." Instead of selling fifty sandwiches a day, the restaurant now sells around a thousand. And the lines just keep growing – proof that it's worth it.

The interior is just as Instagrammable as the sandwiches, as the entire place is painted light pink, with playful wall drawings.

Rolling Sushi Amsterdam

© Rolling Sushi, @rollingsushi_nl

Menu and dishes at Rolling Sushi

You're probably wondering: what exactly is a sushi sandwich? The ingredients are as follows: at Rolling Sushi, the sandwich "bread" consists of fried rice in a crispy batter. These slices are topped with spicy sauce, avocado, and fresh fish, usually tuna or salmon, cut like sashimi. Then it's topped with avocado and more sauce, and of course, the second slice of sushi bread on top. Et voilà: you have the ingredients for the viral sushi sandwich.

For the "regular" sushi lover, there's also classic sushi available. But whether you want to queue for that is another matter.

Rolling Sushi Amsterdam

© Rolling Sushi, @rollingsushi_nl

Rolling Sushi Amsterdam

© Rolling Sushi, @rollingsushi_nl

Rolling Sushi is perfect for takeaway

If you have the time and patience to wait in line and join in the conversation about the viral trend, it's definitely worth picking up a sandwich from Rolling Sushi.

Tip: you can also find these (new) restaurants in South

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𝗪𝗵𝗲𝗿𝗲 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗰𝗵𝗲𝗲𝘀𝗲 𝗳𝗼𝗻𝗱𝘂𝗲 𝗶𝗻 𝗔𝗺𝘀𝘁𝗲𝗿𝗱𝗮𝗺 🫕 Thinking back of amazing days in the snow, I'm in the mood for cheese fondue! I call it comfort food at its finest, and I also love making fresh cheese fondue at home this winter (sometimes even better than eating out ✌🏼☺️). 𝗠𝘆 𝗳𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲 𝗰𝗵𝗲𝗲𝘀𝗲 𝗳𝗼𝗻𝗱𝘂𝗲 𝘀𝗽𝗼𝘁𝘀 𝗶𝗻 𝗔𝗺𝘀𝘁𝗲𝗿𝗱𝗮𝗺: 📍 @badhuis.amsterdam (East) Every Thursday is fondue night. For €26 pp you dig into a pot of cheese fondue with unlimited sourdough bread, crudités and vegetables. Good vibes included! 📍 @smelt.amsterdam (City Centre) Always a good idea. The cheeses come from De Kaaskamer, so yes: this is next level. Perfect if you love to mix & match. 📍 @cafe_bern (City Centre) Here they serve the best Classic Gruyère cheese fondue. No fuss, just great flavour. This is cheese fondue exactly how it's meant to be. 𝗡𝗲𝘅𝘁-𝗹𝗲𝘃𝗲𝗹 𝗰𝗵𝗲𝗲𝘀𝗲 𝗳𝗼𝗻𝗱𝘂𝗲 𝗳𝗼𝗿 𝗻𝗶𝗴𝗵𝘁𝘀 𝗶𝗻: 📍 @fromagerie_kef (City Centre, North & East) Amsterdam's go-to cheese specialist. From fondue cheeses to perfect wine pairings — and yes, tasting is encouraged. 📍 @fromagerielamuse (South) Cheese fondue kits for at home plus several recipes to make yourself. Which one will you try first? 📍 @dekaaskameramsterdam (City Centre) Swiss fondue, Dutch cheese fondue or ready-made options — you'll always leave with everything you need for the ultimate cozy night in. On 𝘆𝗼𝘂𝗿𝗹𝗶𝘁𝘁𝗹𝗲𝗯𝗹𝗮𝗰𝗸𝗯𝗼𝗼𝗸.𝗺𝗲 you'll find the complete guide with 12+ cheese fondue spots in Amsterdam. Let's make a list like this for the rest of The Netherlands too! What's your favorite spot? 🧀 ✖️✖️✖️ 🖊️ @anne_de_buck Follow @yourlbb & @yourlbb.amsterdam for more Amsterdam restaurant guides, travel guides & the best things to do on the weekends. #cheesefondue #amsterdam #winter
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