in bread amsterdam
© In Bread Amsterdam, @inbread_ams

In Bread, Amsterdam-West: the Japanese hotspot on the Overtoom

Emma

 

June 24, 2024

Once you've tried a sando, we're sure you'll be hooked. The owners of In Bread Amsterdam, the brand-new Japanese-influenced hotspot on the Overtoom, agreed. A sando is a Japanese sandwich on airy white bread, with carefully selected fillings. A touch of freshness, a touch of tartness, and always a touch of crunch: you'll immediately taste the difference. And so, it just goes to show that a sandwich for dinner is a very good idea. Meet In Bread.

IN BREAD Amsterdam

In Bread (Amsterdam West) was anything but a preconceived plan. A studio kitchen and the creation of online cooking videos, however, were on the agenda of British John Sindall and Andrew Barsoum. Because many people save cooking videos and then never watch them again—let alone recreate the recipes—it became a place where you can eat Instagram-worthy food without having to follow complicated instructional videos.

in bread amsterdam

© In Bread Amsterdam, @inbread_ams

Menu In Bread

In Bread's menu is simple, but not ordinary. To start, they offer small dishes, of which the deep-fried 24-hour potato is an absolute star. It's a typical recipe people love to eat (it doesn't get crunchier than this), but don't want to make themselves. The sandos—traditional Japanese sandwiches—also deserve a prize. Having a sandwich for dinner takes some getting used to, but once you've tasted them, you know they mean business. A sandwich can contain up to 150 grams of pork, for example. That's where the name comes from: "in bread," because a whole meal can be packed between the slices of bread.

The cocktails are just as impressive, crafted with the utmost care. Besides being masterpieces in their own right, they aim to get people to stick around. The DJ set adds to that. If you're sticking around for just one drink, go for the Are You Yolking? A cocktail that, according to the guys, tastes like lemon meringue, but liquid and with alcohol. We know why we're staying.

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in bread amsterdam

© In Bread Amsterdam, @inbread_ams

© In Bread Amsterdam, @inbread_ams

in bread amsterdam

© In Bread Amsterdam, @inbread_ams

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