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Move over, matcha! These days, everyone's drinking hojicha. And for good reason. Besides a wonderful, nutty flavor, hojicha has slightly less tea in it than matcha. This means you won't feel rushed, but you will get a subtle energy boost. So, here's a detailed explanation of what hojicha is and the best spots to serve it in Amsterdam.
First, the matcha hype swept us all over the place. Once matcha became as common as coffee, we all flocked to bubble tea. But now there's something new: hojicha. The concept is similar to matcha, as hojicha is also a type of green tea. The green tea leaves are roasted, giving them a brown color and nutty flavor. The drink is consumed just like matcha, but has less tea in it, making it slightly milder for those sensitive to this substance.
Where Little Collins used to be, you'll now find Silk. You won't necessarily be drinking the popular drink here, but rather eating their signature hojicha cheesecake. And believe us: that's reason enough to visit this new hotspot.
Bilderdijkstraat 140, Amsterdam – silk-amsterdam.nl

© Silk, @silk_ams
Chun initially became known for their excellent matcha in all shapes and sizes, then for their fantastic toast. Now, the hojicha they serve can be added to that list, as it too is of the quality you've come to expect. The only downside? You have to wait in line for it.
Berenstraat 8, Spuistraat 122, Amsterdam – chun-amsterdam.com

© Chun
Near Tea Stories, you'll find Nomu. They initially became known for their bubble teas, but now they also serve matcha and hojicha, as well as a fine selection of delicious matcha-style pastries.
Haarlemmerdijk 96, Amsterdam – nomu-amsterdam.nl

© Nomu
Cloud Amsterdam is a cozy coffee shop and gallery all in one, right on Prinsengracht in the city center. They sell good coffee, fantastic matcha, and hojicha. It's the kind of place where you'll want to linger for a while and leave feeling inspired, no matter what.
Prinsengracht 276, Amsterdam – cloudamsterdam.com

© Cloud Amsterdam
At Tea Guys in De Pijp, they're a jack of all trades. Besides bubble tea and ceremonial-grade matcha, they now also have hojicha varieties. Hot or iced: this will keep you busy for a while. Perfect for a walk around the neighborhood as a to-go drink.
Albert Cuypstraat 61H, Amsterdam – teaguys.nl

Tea guys © YourLBB
Taigu in De Pijp serves a wide variety of delicious teas and Eastern delicacies that we haven't really discovered in the Netherlands yet. And yes, that matcha chocolate cake tastes even better with a hojicha latte! Another tip: order the hojicha affogato.
Ceintuurbaan 246, Amsterdam – Instagram

© Taigu Amsterdam, @taigu.ams
Tea Stories on Haarlemmerdijk is located on the corner where Bagels & Beans used to be. Nomu has become a fixture there, and their mini patio is always packed, with lines forming daily. It's not like Chun's, but the matcha and hojicha are just as good.
Haarlemmerdijk 122, Amsterdam – goodteastories.com

© Tea Stories, @goodteastories