Hagelswag Amsterdam


Hagelswag Amsterdam: the very first hagelslag store in the world

5 September 2017

at Hagelswag Amsterdam you’ll find the real hagelslag!

If you can only wake up in the morning with a slice of bread and so much hagelslag (chocolate sprinkles) that everything falls on your plate with the first bite, you know that you can’t live without it anymore. Sure I know that it’s not healthy at all, but it’s so tasty! The men behind Hagelswag Amsterdam thought of something new: sprinkles made of real chocolate. Little bit more healthy right?! After a successful Kickstart campaign last year, they noticed that in a very short time, many people were addicted to their chocolate chunks. People wanted a refill, so they made a refill mailbox package. It was still not enough, they needed a physical store. And that one is here, on the Heisteeg in the heart of the city!

A store where you can buy your own bottle of Hagelswag and refill it, but also a place where you can taste a sandwich with Hagelswag. Take a sandwich with their signature Hagelswag or try one of the toppings like coconut/banana, caramel/apple or peanut/red fruit. Ps: they even collaborate with a chef who cooks at star level to discover how make the best sandwich with Hagelswag ever.

At Hagelswag Amsterdam you can now taste a sandwich with hagelslag and buy some Hagelswag, but the plans to transform the top floor into a breakfast paradise in the future are also there. Nice, then I never have to make my own sandwich with sprinkles ever again!

Nice: The name Hagelswag came up as a joke at the lunch table (jep, above a sandwich with hagelslag) ;-)

Amsterdam Bucketlist
Canal Cruise by day or in the evening
A bike tour through Amsterdam OR Rent a bike by yourself
The best view over Amsterdam from the A’DAM Lookout
Visit Artis Royal Zoo
Rijksmuseum with the Dutch masters
Van Gogh Museum, a staple in Amsterdam
Stedelijk Museum for modern art lovers
MOCO Museum for street art
Photography museum FOAM
Amsterdam Light Festival (during winter months)
Cruise like a local with your own boat (great with good weather!)
Discover the Instagrammable experience WONDR
Red Light District tour
Get out of town and into the Dutch country side of Giethoorn

| TIP: Buy an I amsterdam City Card. Save money on entrance fees to museums and attractions, public transport and profit from discounts on everything from restaurants to concerts. You can also skip some lines to make the most of your time in Amsterdam! You can buy a card for 24 hours up to 120 hours. Check the prices here >>

Our favourite hotels:
Generator Hostel: the best poshtel of the city located in a park.
The Student Hotel: budget proof in trendy East.
Het Volkshotel: affordable and with a cool rooftop bar.
CitizenM: all you need is that XL bed (location near Amstel is great).
Motel One: budget design hotel with locations at
Hotel V: with two locations and a great restaurant, in the city center and East.
Sir Adam: with the coolest view over Amsterdam.
Sweets: a unique stay in former bridge houses.
Park Plaza Vondelpark: located next to Vondelpark and beautifully renovated.
Hotel Dwars: small scale around the corner of the trendy Utrechtsestraat.
Pillows Anna van den Vondel: great hotel close to Vondelpark.
Hotel Mercier: new hotel in the cosy and historic Jordaan district.
INK Hotel: lifestyle hotel in the heart of the city.
The Hoxton: favourite lifestyle hotel right on the canals.
Morgan & Mees: boutique hotel in Amsterdam West.
Conscious Hotel Westerpark: in a beautiful building at the industrial Westergas area.
QO Amsterdam: eco design hotel with a great skybar.
Waldorf Astoria Amsterdam: if you have something to celebrate this is the one.
Pulitzer Amsterdam: on the canals at the border of the Nine Streets and the Jordaan.
L’Europe: this hotel has the best spa with a view in Amsterdam.
Conservatorium Hotel: located in one of the most beautiful buildings in town.
W Amsterdam: with great restaurants and a rooftop bar with swimming pool.

More hotspots in Amsterdam

Let’s get social

I really hope you enjoy your time in Amsterdam! On my Instagram account @yourlbb you can find more recommendations and new hotspots in town.

Follow @yourlbb on Instagram

| PS: Traveling to Amsterdam with kids? My other website Travelkids.co & @travelkids.co is dedicated to family friendly travel. Check it out here >>




Heisteeg 8

Amsterdam (Amsterdam City Center)
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