Seek and find
Last updated: September 23, 2025
Amsterdam North has another new must-visit: Barbie: The Dream Experience. A massive 2.000m² exhibition in the building next to WONDR is dedicated to over sixty years of Barbie. Think life-size playsets, an exclusive shop, and even a Barbie café. I went ahead and did some research and spoke with WONDR founder Sarah Mendes about what to expect from this unique collaboration with Mattel Inc. And believe me: this is an outing you won't want to miss, whether you're going with friends for pure nostalgia or planning a day out with your kids.
© Barbie: The Dream Experience
What is Barbie The Dream Experience?
As a child, you might have had a Barbie like me that you could play with for hours, but now in Amsterdam you can literally step into her world. Barbie The Dream Experience is a immersive exhibition with twelve interactive spaces. Each room takes you through a different decade of Barbie's history: from the astronaut Barbie of the '60s to the iconic Totally Hair Barbie of the '90s, following her evolution as a symbol of inspiration, dreams, and endless possibilities to be whoever you want to be. The best part? It's not just nostalgia for adults; it's also a treat for kids discovering the doll now.
Highlights of the exhibition in Amsterdam
What can you expect from the interactive spaces?
In each zone, you'll step into a different era of Barbie. For example, you can walk on the moon with Astronaut Barbie, feel the flower-power vibes of Malibu Barbie in the '70s, or dive into a retro salon full of big hair from the 90s.
Life-size Barbie classics: from convertible to Dreamhouse
Of course, the classic vehicles are also present. From Barbie's pink convertible from the '80s (I had one myself as a girl!) to her first campervan and even a catamaran, you can admire them all up close. The grand finale? A life-size Barbie DreamHouse™ with a slide. You get the idea: plenty of fun photo opportunities!
Shop and Barbie café for fans
Afterward, you can enjoy a bite to eat and a drink at the Barbie café or shop in the store with exclusive merchandise. Extra fun: there's even an AI photo booth where you can transform into your own Barbie. I'll definitely do that when I visit the exhibition next week! Travel and food Barbie coming soon ;-).
© Barbie: The Dream Experience
Practical information: tickets, opening hours and location
Tickets and prices
Tickets are available from €25. Read all about it here. Barbie: The Dream Experience in bestel I tickets directly via the button below.
Opening hours
Barbie The Dream Experience is open 7 days a week from 10am to 8pm.
How do you get to Barbie The Dream Experience Amsterdam?
The exhibition is located at Meeuwenlaan 88 in Amsterdam-Noord. It's just a few minutes by ferry from Central Station, bike ride, or a short walk. If you're driving, you can park right outside.
Why you don't want to miss this Barbie exhibition in Amsterdam
In my opinion, this is one of the most fun and unique new exhibitions of 2025 in Amsterdam if you're looking for a real experience. A unique blend of nostalgia and creativity for all ages, with a generous dose of fun. Whether you're going for a feel-good outing with friends, full of nostalgia, or planning a colorful day out with the kids, I already know this will be a hit with anyone looking for an original outing in Amsterdam that will help you completely forget the daily grind.
Have fun!
© Barbie: The Dream Experience
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