Support the eldery fund and buy a cheerful smoothie!
You really don’t want to imagine it, right? That later when you’re old you will lonely because everyone around you is always busy, busy, busy. In The Netherlands there are over a million elderly that are lonely. Twenty percent of them even gets only one visit a month. That’s why innocent started the Goedgemutste Breicampagne in 2005, because they want to leave the world behind a little better than how they found it. And it shows in their work method! For eleven years they have supported the Nationaal Ouderenfonds (the National Elderly Fund) with their attractive Goedgemutste Breicampagne and throughout The Netherlands the elderly are knitting mini-caps for smoothies. And those caps can be found on the small smoothie bottles in the shelves of Albert Heijn, Jumbo, Plus and Kiosk from this week on! By purchasing these smoothies you support the Nationaal Ouderenfonds with € 0,20 per bottle and because of that it’s possible to organize activities to counteract loneliness amongst the elderly. Beautiful cause, isn’t it? Count me in for sure!
Fun fact: because the 136.000 caps that were knitted last year, innocent raised over € 27.000,- !
you can participate!
Of course you don’t have to be an eldery to contribute to this campaign. Knitting has been hot for several years and you can do your bit as well. Do you want to contribute to the Goedgemutste Breicampagne? Perhaps together with your grandma, mother or aunt? Read here how you can watch your caps being sold in the grocery stores next year!
In collaboration with innocent
WITH LOVE,
ANNE
